About Me

AI-powered wealth management SaaS · High-net-worth US investor platform

• Shipped investor-facing features — portfolio tracking, real-time data sync, and OAuth2 authentication — across iOS, Android, and web, collaborating cross-functionally to maintain zero production rollbacks across 6+ consecutive sprints.
• Integrated LLM-powered insights and AI-driven data visualisations using OpenAI API, accelerating investor decision workflows and increasing feature adoption.
• Contributed to a consistent monthly release cadence through disciplined CI/CD, cross-functional QA, and proactive issue resolution.
• Improved UI/UX consistency and responsiveness across devices, reducing UI bug reports by 35% through WCAG 2.1 accessibility enforcement.

Pakistan's #1 digital ledger & B2B payments app · 100K+ active SMB users

• Owned end-to-end delivery of core ledger, credit management, and digital payment flows serving 100K+ SMBs — directly impacting company revenue and user retention.
• Cut app load times by 40% through React Native lazy loading, FlatList virtualisation, Hermes engine tuning, and strategic memoisation — measured via Flipper profiling.
• Contributed to a full refactor of the app's data layer to WatermelonDB, migrating core ledger and credit flows to improve offline reliability and reduce session drop-off by 25% for users on low-bandwidth mobile networks.
• Drove a consistent monthly release cadence across iOS and Android for 3 years, improving customer retention quarter-over-quarter.

Enterprise B2B retail platform 'Roll' · Pakistan-wide distributor network

• Maintained and scaled Roll, Unilever's mission-critical retail ordering app processing thousands of B2B transactions daily across Pakistan's distributor network.
• Increased user engagement by 30% through targeted UX redesigns, onboarding flow optimisation, and performance-focused feature rollouts.
• Sustained 99% app uptime via Sentry-based error monitoring, proactive error boundary implementation, and a structured incident response process.

B2B e-commerce marketplace · 10K+ daily orders · Retailer, picker & driver apps

• Built the picker app from scratch as sole developer; contributed to retailer and driver app features alongside the engineering team — collectively processing 10K+ daily orders with sub-200ms UI response times.
• Collaborated on optimising Node.js and PostgreSQL backend services, contributing to a 50% reduction in API response times and enabling 3× traffic growth without infrastructure changes.
• Reduced mobile crash rate from 5% to 2% by integrating Crashlytics, implementing structured error handling, and resolving critical native module issues.

International client-facing product delivery

• Delivered React Native and Node.js solutions across multiple international client engagements, building interactive UIs that drove a 25% increase in user engagement.
• Operated in Agile sprints with cross-functional, globally distributed teams — improving code reusability and consistently meeting delivery milestones.

Consumer web and mobile product development

• Built and deployed React and React Native applications used by thousands of users; improved backend data processing efficiency by 40% via Koa.js and PostgreSQL API redesign.
• Introduced Swagger API documentation and sprint tracking workflows, significantly reducing cross-team integration overhead.