Saddar — B2B Wholesale Marketplace
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PROBLEM
Pakistan's retail supply chain was fragmented across opaque wholesale channels — retailers had no reliable way to verify supplier authenticity, compare prices transparently, or place bulk orders without physically visiting wholesale markets.
SOLUTION
Built the Next.js storefront for Pakistan's largest B2B wholesale marketplace, connecting verified suppliers with retailers across 8+ product categories. Delivered wholesale pricing (up to 30% below retail), flexible MOQs, and a Sentry-monitored checkout experience with 3-day delivery across major cities.
RESULT
A high-traffic B2B marketplace serving retail shop owners across Karachi, Lahore, and Islamabad — thousands of SKUs, a verified supplier network, and a performant Next.js frontend handling daily wholesale ordering volume at scale.